OUR BACKSTORY
Founded on the principles of beauty, comfort, and impeccable quality, Kirueka is more than a brand; it’s a lifestyle. Kirueka was born out of Valerie Egbuniwe's admiration for her mother and the women in her family. Their exemplary commitment to personal growth at every stage of their lives inspired Valerie to do the same and live by this ethos. This journey of self-improvement led Valerie to find simple ways to romanticize life and make it more exciting. Now, the journey has led her to create products through Kirueka that will improve the lives of women, believing women can thrive and become the best versions of themselves when given the right resources.
BRAND OVERVIEW
Kirueka is a lifestyle brand for African women around the world who want to make their everyday rituals elevated and create an experience out of the mundane. We create intentional products to transform her everyday moments into indulgent experiences. We are confident that our products offer an opportunity for our customers to invest in their personal growth and get started on their transformation journey.
Kirueka is coined from the name “Nkiruka”(an Igbo female name), which means ‘greater things are ahead’. Our translation of this is ‘your best self is yet to come’. We invite you to explore our curated collection, immerse yourself in the allure of our creations, and join a community that appreciates the finer things of life.
